Kroger expands Instacart partnership

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Kroger expands Instacart partnership

By Michael Johnsen - 03/12/2018
Kroger on Monday expanded its partnership with Instacart to increase its customer delivery coverage area in 2018.

"As part of Restock Kroger, we are investing in redefining our customers' grocery shopping experience by bringing online and offline seamlessly together," Yael Cosset, Kroger chief digital officer, said. "Having grown our digital sales in 2017 by 90%, we continue to accelerate our digital roadmap in 2018 to make shopping with Kroger simpler and more personalized."

The Cincinnati-based retailer currently delivers from more than 872 stores across the country, and it offers 1,091 curbside pickup locations with plans to add 500 new locations in 2018.

"When you look at Kroger's customer coverage area for seamless shopping, two-thirds of our customers – more than 40 million households – have access to curbside pickup and/or delivery," Cosset said. "With the expansion of our Instacart partnership, it provides Kroger the opportunity to increase our delivery offerings even further and when you combine it with our successful curbside service, it will help us accelerate our ecommerce reach significantly."

"We are thrilled to work with Kroger and share the same vision of bringing same-day grocery delivery to more American households and cities every day," Nilam Ganenthiran, Instacart chief business officer, said. "When an admired household brand such as Kroger unites with a leading technology platform in Instacart, it is our customers who ultimately win."

Kroger now offers home delivery in 45 markets through Instacart and other delivery partners.