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Path to Purchase Institute intros emerging brands support

The Path to Purchase Institute, or P2PI, which focuses on bringing the marketplace to brands, retailers and solution providers through industry best practices, announced the launch of a new membership tier that’s specifically designed to support emerging brands and companies.

This new tier will allow stand-alone companies that meet P2PI’s brand criteria to enjoy benefits larger companies enjoy including:

  • Member status to an exclusive community of more than 400 companies and thousands of professionals;

  • Participation in member-only industry share groups, forums, and councils;

  • Access to the industry’s top resource for up-to-date, searchable information on marketing to shoppers;

  • A complimentary subscription to Shopper Marketing magazine; and

  • Member-only pricing at Institute-sponsored events, awards ceremonies and contest entries.

“Emerging companies have the same needs as their more established peers for vital market information, research, award-winning journalism, and professional development,” Joan Driggs, managing director of the Path to Purchase Institute, said. “We support shoppers through the brands, retailers and solution providers that serve them.”
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