Target debuts Good & Gather food, beverage brand

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Target debuts Good & Gather food, beverage brand

08/19/2019
Target shoppers have a new brand of food and beverages to shop.

The Minneapolis-based retailer announced the launch of its new Good & Gather collection, which will offer consumers a range of food and beverage products that prioritize taste, quality of ingredients and a great value.

"Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families," Stephanie Lundquist, the executive vice president and president of food and beverage at Target, said. "We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that don't cut corners on quality or taste. Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food."

By the end of 2020, Target expects the brand to contain more than 2,000 products across such categories as dairy, produce, ready-made pasta, meats, granola bars and sparkling water.

Developed by its internal team, Good & Gather products have been passed several taste tests, and are made without the use of artificial flavors or sweeteners, synthetic colors and high fructose corn syrup, the company said.

In addition, the line will also include a number of extensions that include kids, organic, seasonal and signature lines.

Good & Gather also will phase out the company’s Archer Farms and Simply Balanced brands, and reduce the number of offerings under the Market Pantry brand, the company said.

Available on its physical and digital shelves and same-day delivery service, Good & Gather products can be added to carts of Sept. 15.