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Wakefern appoints new SVP of marketing

Wakefern is shaking up its leadership team by naming a new senior vice president of marketing.

Erk Keptner, the previous senior vice president of sales, merchandising and marketing for Ahold Delhaize’s Giant Food Stores, has been appointed to the role.

He will oversee the Keasbey, N.J.-based retailer’s digital commerce and analytics, advertising, corporate merchandising, private label, own brand and social media and digital advertising divisions.

“Erik came up in the grocery business at a pivotal time for the industry, and throughout his career has demonstrated an unwavering commitment to implementing consumer-centric marketing and merchandising strategies,” Chris Lane, executive vice president of Wakefern, said. “He’s a proven leader, and we are very excited to welcome him to the Wakefern team.”

Prior to his role at Giant Food Stores, Keptner was the executive vice president of marketing for Ahold USA. He also served as the senior vice president of marketing and consumer insights, and also was the senior vice president of marketing and communication for Giant Food Stores.

“Wakefern has a long history as a respected industry leader. I look forward to joining the team and working with the 50 cooperative member families that make up this esteemed retailer,” Keptner said.
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