Walgreens heralds return of Red Nose Day

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Walgreens heralds return of Red Nose Day

By Michael Johnsen - 12/14/2017
Red Nose Day, the national fundraising campaign to end child poverty, will return to NBC with a night of special primetime programming on Thursday, May 24, 2018, Walgreens announced Wednesday.

“It is truly rewarding to see the meaningful impact made by the support of our customers and our Walgreens team members to help end child poverty as part of Red Nose Day,” commented Alex Gourlay, Walgreens Boots Alliance co-COO and president of Walgreens.  “We’re proud to return as a campaign partner and the exclusive retail provider of Red Noses.  Each year this company-wide effort brings people together from thousands of communities around the country for a meaningful cause.”

“We’re excited to continue our work with Red Nose Day and further support this important cause,” added Lee Andrews, vice president corporate affairs at Mars Wrigley Confectionery U.S. “This partnership has not only given us the opportunity to positively impact communities everywhere through leveraging our M&M’S brand, but it has created an incredible way for Associates to come together to make a real difference – and have fun doing it.”

Leading up to the star-studded night of programming, celebrations for Red Nose Day engage millions of Americans across the country. The campaign’s iconic “Red Noses” will once again be available exclusively at Walgreens stores around the country. In addition to the support of the official retail and broadcast partners, the charity is proud to once again be working with national partners Mars Wrigley Confectionery with M&M’S and the Bill & Melinda Gates Foundation to change the lives of millions of children, one nose at a time.

Since its launch in 2015, Walgreens has sold 30 million of the campaign’s iconic Red Noses. Money raised through the Red Nose Day campaign has supported programs in all 50 U.S. states, Puerto Rico and 34 countries internationally. It has helped to fund numerous programs to ensure that children in need are safe, healthy and educated, which includes providing more than 32 million meals for hungry American children.

Red Nose Day is run by the nonprofit Comic Relief USA, which harnesses the power of entertainment to drive positive change.

“People across the country have really taken to the idea of making it fun to make a difference. In three short years we’ve hit such an incredible milestone — raising over $100 million to help end child poverty, impacting over 8 million children,” stated Janet Scardino, CEO of Comic Relief USA. “We’re so grateful for the continued support from millions of everyday Americans, hundreds of talent and our outstanding partners. We can’t wait to see the good we can do together in 2018.”

“We continue to be inspired by the generosity of Americans, celebrities and corporate partners who have rallied behind this amazing cause for three years and have helped to raise more than $100 million for kids in need at home and abroad,” added Paul Telegdy president, Alternative and Reality Group, NBC Entertainment. “We look forward to creating another great night of programming to keep the momentum going and make a difference in the lives of children who need it the most.”

Red Nose Day’s 2017 campaign raised more than $40 million. People wanting to get in on the fun for 2018 and hold Red Nose Day fundraisers at school, work or in their communities can find out more information at rednoseday.org.

Red Nose Day was created by Oscar-nominated and Emmy Award-winning writer-director Richard Curtis, (“Love Actually,” “Four Weddings and a Funeral,” “Notting Hill”) and leverages the power of entertainment to bring the nation together to have fun and make a difference for children in need — here in America and around the world. It has raised over $1 billion globally since its launch in the U.K. in 1988.

Over the last three years, more than 450 celebrities and influencers have lent their support to the Red Nose Day campaign in the U.S., including Jack Black, Bill Gates, Julia Roberts, Paul Rudd, Ed Sheeran, Blake Shelton, Coldplay, Connie Britton, Chris “Ludacris” Bridges, Kobe Bryant, Bryan Cranston, Ellen DeGeneres, Zac Efron, Will Ferrell, Chris Hardwick, Ryan Gosling, Anna Kendrick, Keira Knightley, Mila Kunis, Ashton Kutcher, Andrew Lincoln, Laura Linney, Seth Meyers, Julianne Moore, Tracy Morgan, Casey Neistat, Gwyneth Paltrow, Seth Rogen, Michelle Rodriguez and Reese Witherspoon.

Full campaign details, including further information on programming, participating talent, and events nationwide will be announced at a later date.