WHAT IT MEANS AND WHY IT'S IMPORTANT The news that Helena Foulkes will lead PBM product innovation and marketing at CVS Caremark is important, as Foulkes, the ExtraCare architect, is widely regarded as one of the most visionary marketers in modern drug store retailing.
(THE NEWS: Foulkes to lead PBM product innovation, marketing at CVS Caremark. For the full story, click here)