Retail marketing that drives education and trust
Spotlighting key trends and solutions improves a retailer’s chances of building shopper engagement and loyalty.
Five retail imperatives for the new year
In this latest column, David Orgel discusses the hurdles retailers will face in 2023, and how they can ease the challenges by thinking strategically about the needs of shoppers, employees and communities.
Retailers double down on community support efforts
In his latest column, David Orgel discusses how retailers have raised the bar with creative initiatives that spotlight deep knowledge of local needs.
Strategic moves to drive results this holiday season
In his latest column, David Orgel illustrates how relying on proven retail strategies help retailers succeed in the fourth quarter.
Reenergizing e-commerce strategies
Columnist David Orgel emphasizes how enhancing customer experiences is essential amid changing shopper behaviors.
Retailers retool loyalty efforts for new era
In his latest column, David Orgel looks at retailers’ refashioned loyalty effort strategies that include tying into inflation and leveraging personalization.
A new look at Gen Z consumers and employees
From health preferences to career intentions, columnist David Orgel writes about how Gen Z’s evolving perspectives provide new opportunities for retailers.
Talking to consumers about price and availability
Columnist David Orgel discusses how retailers need to communicate with empathy in the face of ongoing inflation and supply chain challenges.