Revlon appoints new chief marketing officer

A new chief marketing officer is joining Revlon’s ranks.

The company announced that Martine Williamson would be taking over the role, which will have her creating and leading global strategic plans across its portfolio and overseeing the overall brand equity and architecture.

From 2001 to 2015, Williamson also served as part of Revlon’s global and U.S. marketing teams across the color cosmetics categories.

“Martine brings to Revlon decades of experience across the beauty industry and we are very pleased to welcome her back to the Revlon family,” Debra Perelman, Revlon’s president and CEO, said. “As we enter 2021, Martine will be an important addition to our team and will be a critical part of executing against our long-term strategy.”

Prior to joining Revlon, Williamson served as the strategic marketing advisor at Topix Pharmaceuticals. She also served as the executive vice president and chief marketing officer at Glansaol, a beauty startup that acquired the Laura Geller, Julep and Clark’s Botanicals brands.

“I am excited to be rejoining Revlon as CMO, particularly at such a unique and challenging time for the industry,” said Williamson. “Revlon is extremely well-positioned to achieve its strategic goals, and I look forward to working with Debbie and the entire team to strengthen Revlon’s leadership in the global beauty market.”