News Briefs

Revolution is paying homage to Pride Month with its new Rainbow Beam Bright Highlighter. 

Designed to complement and enhance any skin tone, the highlighter is a silky powder that melts into the skin like a liquid and gives dimension to high points of the face. 

Retailing for $12, the product is available exclusively at Ulta Beauty. 

Reese’s is doubling down on the amount of chocolate and peanut butter in its candy with the new limited-edition jumbo cup.

Equivalent to four of its king-sized cups, this limited-edition size will only be available at select retailers while supplies last. 

“There’s nothing quite like our iconic combination of chocolate and classic Reese’s peanut butter, so we're making Reese’s fans dreams come true by quadrupling the size of our fan-favorite King Size Peanut Butter Cups,” said Melissa Blette, Reese’s senior brand manager. “We’ve seen the passion that fans have for the brand, and we're excited to bring a new, larger cup for them to continue enjoying the chocolate and peanut butter goodness that only Reese’s peanut butter cups can provide.”

MegaFood launched a new supplement—Omega 3-6-9. 

This plant-powered complex offers a blend of 3-6-9 fatty acids and 600 mg of Omega-3 to aid in heart, brain, vision and joint support, the company shared. 

The product contains ahiflower and fish-free algae oil, and is coated with lemon oil to reduce burping and minimize aftertaste, per the brand.

“At MegaFood, it’s our mission to embed sustainability into all aspects of our business which includes the products we innovate and the way we source ingredients,” said Stacia Betley, director of sustainability and social impact. “I’m excited by this product as it's a plant-based alternative to fish oil and shifting to plant-rich diets is a top climate solution that we can all engage in. By using fish-free algae oil, we are making plant-based alternatives more available and are supporting a healthier marine ecosystem. Our new plant-powered Omega 3-6-9 complex is grown and sourced with people and the planet in mind, sourced from fellow B-corp, ahiflower.”

Currently, Omega 3-6-9 is available for purchase on Amazon and the MegaFood website. 

Wonderbelly is broadening its retail footprint following a nationwide launch at CVS Pharmacy. 

The brand’s products will be available at more than 5,500 of the retailer’s physical locations, as well as on its website. 

Among the products consumers can shop for at CVS include its Antacid in strawberry milkshake, tropical fruit and lemon sorbet flavors. In addition, the brand also is debuting a 12-count strawberry milkshake on-the-go bottle of its Antacid, as well as its recently launched Bloat + Gas relief line in strawberry shortcake and mango smoothie. 

"We are incredibly excited to expand our reach across the country. This growth is a testament to the efficacy and quality of Wonderbelly’s products, as well as to the shifting trends in over-the-counter pharmaceuticals," says Lucas Kraft, co-founder of Wonderbelly. "We are thrilled to bring Wonderbelly's clean, sustainably packaged choices to more consumers, helping more people  feel good and enjoy life to the fullest."

Revolution Beauty’s Amazon storefront is growing with the addition of several new products. 

The online retailer will offer the brand's Skin Silk Serum Foundation, Bright Light Bronzing Drops, Bright Light Glow Drops, Fluffy Brow Filter Duo, Pout Bombs, Superfix Misting Spray and 5D Whip Lift Mascara. 

“With online purchases of beauty products at an all-time high, I am excited to announce that Revolution Beauty is expanding at Amazon with iconic products and trend-driven innovation that our community loves,” says Erin Cast, President of Revolution Beauty North America. “Alongside Amazon, we are grateful to expand our presence within the U.S. market by offering a selection of Revolution Beauty products that will now be available to all Amazon consumers.”

Five Hour Energy is joining the growing sweet and spicy flavor trend with the launch of its new watermelon chili lime flavor. 

Co-created with the help of author Jamie Varon, the new launch is being promoted with a “Main Character Energy” campaign that is also reflected on its packaging. 

“I’m all about shooting your shot and going after everything you want in life,” said Jamie Varon, author of Main Character Energy. “I'm so excited to be partnering with the 5-hour Energy brand, because nothing should ever stop you from being unapologetically yourself.”

Available in a two-pack that retails for $8, Five Hour Energy’s new watermelon chili lime flavor is available for purchase online while supplies last.