News Briefs

Rewind It 10’s line of hair and beard coloring solutions is becoming more accessible to consumers following a launch at 7,000 CVS stores on Oct. 4. 

The brand, co-founded by rapper Fat Joe, Carolyn Aronson and Jeff Aronson, will have its assortment displayed on the top shelves of the retailer’s locations nationwide. 

"This expansion into CVS, one of the largest retailers in the U.S., is truly a massive milestone for a brand not even at its one-year mark. This retail partnership is one we are incredibly proud to announce and is a testament to the amazing success we've achieved so far," said Jeff Aronson, co-founder of Rewind It 10. "Our mission has always been to redefine men's grooming, making men more confident with their routines. With CVS behind us, we can now reach a wider audience and introduce them to our high-performing formulations."

Currently, Rewind It 10 products are also available for purchase at Sally Beauty and Amazon. 

Fall is right around the corner, and Mrs. Meyer’s is bringing the warm fragrances of the season to consumers’ homes with a new collection of candles. 

The Garden Heirloom collection is new to the brand and features moonflower and wild mint scents. 

Moonflower contains floral top notes of orange, grapefruit and orchid, while wild mint has mint spicata, fresh cut grass and coriander leaves fragrances. 

The two-wick soy candles offer 65 hours of burn time, are made with essential oils, come in a recyclable box and glass jar and are Leaping Bunny certified, the company shared. 

Retailing for $29.99 each, Mrs. Meyer’s Garden Heirloom line is available on its website and on Amazon.

New from Milani Cosmetics is a primer that harnesses the power of ingredients like 5% glycerin, 3% niacinamide and hyaluronic acid to nourish and hydrate the skin. 

The Conceal + Perfect Blur Out Smoothing Primer aims to smooth and soften dull texture on the skin by optimizing natural hydration levels, the company said.

The product contains moisture-locking micro-powders and creates a soft-focus effect that can blur and diffuse the appearance of fine lines, pores and imperfections, the company touted. 

Other notable ingredients include blue algae, Korean pear extract, arnica and blue chamomile.

Retailing for $15.99, Milani Cosmetics’ new Conceal + Perfect Blur Out Smoothing Primer is available for purchase online and at Ulta Beauty. 

Muscle Milk is embracing the warm flavors and spices of the fall season with a limited-edition flavor—s’mores. 

As the brand’s first limited-time and seasonal offering, the shakes contain notes of chocolate, marshmallow and graham crackers. 

Powered by the same 25 g of protein per container as the Muscle Milk Genuine, each 11-oz. bottle contains 170 calories and 0 g of sugar, as well as fiber and vitamins A and D, the brand shared. 

“Fall is the perfect season to enjoy new flavors,” says Marissa Pines, senior marketing director for Gatorade. “With active adults seeking more protein, the limited-batch Muscle Milk S’mores Protein Shakes deliver a delicious s’mores taste with 25 grams of protein, all in a convenient grab-and-go package.”

Currently, Muscle Milk s’more is available for purchase on Amazon and will roll out to retailers nationwide beginning the week of Sept. 8. 

New from Nailboo is a tool that helps users gently remove their stubborn manicures and ensure minimal damage to the nail. 

The brand’s Magic Soak Manicure Remover, which utilizes a warmer base, can gently remove dip, gel and acrylics without the use of foils. 

The tool has spill and splash prevention, and comes with a bowl, warming base, lid, manicure scraper tool and instruction leaflet. 

Retailing for $50, Nailboo’s Magic Soak Manicure Remover is available for purchase online. 

Dymatize is rolling out a new flavor in its ISO100 product line—cinnamon cereal. 

The product features specks of cinnamon and a cinnamon cereal "bottom-of-the-bowl" milky flavor, and is made with hydrolyzed whey protein isolate. The product contains 25 g of protein per serving. 

Designed to mix easily with water, milk or milk alternatives, it also contains 5.5 g of branch-chained amino acids, the brand shared. 

Consumers can find Dymatize’s ISO100 in cinnamon cereal at GNC, Amazon, The Vitamin Shoppe and other major retailers.