Rex Awards 2020: OTC
One of the oldest segments in retail pharmacy — over-the-counter medications — has been on a fast track as of late. With medical out-of-pocket costs climbing, many consumers increasingly are turning toward OTC products to address myriad health-and-wellness concerns, including pain relief, weight loss, sleeplessness, gastrointestinal issues and cough-cold and sinus needs.
Among the features consumers look for are simple, clean ingredient profiles, efficacy, ease of use, safety and convenience. Seeking to satisfy consumer demands, suppliers are introducing many items that shoppers want and need.
This month, DSN recognizes the OTC companies at the forefront of innovation that are pushing to make consumers’ lives the healthiest they can be. Here are the winners of the Retail Excellence Award – OTC:
PanTheryx is a biotechnology company committed to addressing a wide range of serious GI microbiome-related health conditions. Founded in 2007 and located in Boulder, Colo., the company is at the forefront of immunology, microbiology and gut health. PanTheryx uses its proprietary technology platform to develop interventions ranging from supplements to biologics that address unmet consumer needs.
The company is best known for its flagship product, DiaResQ, which launched nationally in 2016. Brian Budeselich, vice president of sales, said the difference between DiaResQ and other OTCs is that it addresses the source, not just the symptoms, associated with diarrhea relief.
“It is a food for special dietary use that contains immune factors, micronutrients and macronutrients that are beneficial for children and adults with diarrhea,” Budeselich said. “Unlike the standard of care for diarrhea, which primarily focuses on symptom relief and rehydration, DiaResQ works with the body to address the underlying issue quickly.”