News Briefs

Rimmel London is channeling the wonder of the iconic London Eye with its new Wonder’Volume Thrill Seeker Mascara. 

The mascara boasts a whipped and creamy formula that is infused with panthenol to leave lashes feeling softer, smoother and stronger, the brand stated. 

Per the brand, the peanut-shaped mascara brush is designed to separate every lash and features a clump-free formula that does not smudge.

Available in Extremely Black, Black Brown and Waterproof Black, Rimmel London’s new Wonder’Volume Thrill Seeker Mascara retails for $9.99 and can be found at mass-market, drug store, food and e-commerce retailers nationwide. 

Puig has acquired a majority stake in skin care brand Dr. Barbara Sturm. 

Founded in 2014 by Dr. Barbara Sturm, a doctor best known for her work in the field of anti-inflammatory treatments, the brand offers a range of products that span the skin care, body, hair care and supplement spaces. 

As part of the acquisition, Sturm will retain a minority stake in the company and continue as its chief product development officer and brand ambassador. 

Puig is the parent company of such beauty and fashion brands as Charlotte Tilbury Beauty, Byredo, Carolina Herrera, Paco Rabanne and Jean Paul Gaultier among others. 

High Noon is debuting a limited-edition pack inspired by the sunshine. 

The Snowbird pack, crafted to bring sun-kissed vibes to adult consumers, is made with real vodka and juice. 

"During the winter months, we know our fans seek that extra bit of sunshine in their day," said Brandon Lieb, vice president of Spirit of Gallo. "We wanted to create a bright spot for fans with the High Noon Snowbird Pack, tailor-made for those embracing the sun-drenched snowbird life"

Featuring two flavors—plum and raspberry—each can contain 4.5% alcohol by volume and currently retail for $19.99 per eight-pack. 

HRG has updated and rebranded its Benchmark Performance Analysis program for independent pharmacies. After a thorough review that included gathering feedback from retailers and wholesalers, HRG defined enhancements to improve usability.

Benchmark provides a store-specific assessment of which categories are performing well or under-achieving compared to national averages in an easy to digest and implement format, providing direction community pharmacies can take that will positively impact their front-of-store profitability. The report covers Never Outs performance, measures department sales per square foot against the national average, and offers an item-level detailed review.

Enhancements include the report now being organized by category for an easier-to-follow format. Additionally, a Focus 5 Report has been added, which identifies five HBW departments where pharmacies should focus first to make the biggest impact to their bottom line and satisfy customer demand.

Colleen Volheim, HRG category and research analysis manager, stated, “Pharmacies that put the information provided in Benchmark into action will see an increase in profits. If they dedicate the effort to follow all of the recommendations included in the report they will see a significant impact on their bottom line.” 

Wisp is broadening its sexual and reproductive health offerings with a new product. 

New from the brand is Wisp Lift for Him and Her, which is a doctor-formulated libido booster that works to help elevate desire and drive, the company said. 

Ingredients found in the supplements include zinc, vitamin E, maca root powder, fenugreek, Korean ginseng, ginger root, tribulus and ashwagandha extract. 

Retailing for $72, Wisp Lift for Him and Her is available online. 

Cetaphil previously announced its first global activation that will span across 15 markets and call on consumers to put their skin through the “Ultimate Stress Test.”

With the help of influencers from across the globe who will serve as their “Faces of Cetaphil,” they also will act as correspondents for the brand during Fashion Week.

In addition, as part of its “We Do Skin, You Do Fashion” annual campaign, the brand’s correspondents will share behind-the-scenes looks at what sensitive skin goes through during Fashion Week, the company said. 

For a chance to attend Fashion Week, Cetaphil is calling on consumers to share how they’d get ready for 48 hours of fashion on Instagram and TikTok.