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Diabetes management earns front-end spot
As more Americans join the ranks of diabetics, the opportunity to target these consumers at the shelf becomes more crucial.
Retailers like Rite Aid are using pull-box displays that allow customers to physically handle a blood-glucose meter before they make that purchase decision. That kind of consumer engagement, evident throughout Rite Aid’s latest Wellness format store, for example, helps anchor diabetes as a front-end destination center.
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Rite Aid donates additional $100,000 to hurricane-relief efforts
CAMP HILL, Pa. — Rite Aid is donating $100,000 to Hurricane Sandy relief efforts in addition to what it has donated already, the retail pharmacy chain said.
Rite Aid announced that it would donate $50,000 each to the Empire State Relief Fund, established by New York Gov. Andrew Cuomo, and the New Jersey Relief Fund, established by New Jersey Gov. Chris Christie. The chain already donated $100,000 to the American Red Cross' relief efforts in October.