Ritz Bits Cracker Sandwiches are debuting a brand new flavor addition for the first time in a decade.
The new sandwich cracker launch is Spicy Queso, which features a creamy cheese flavor blended with a spicy kick, the brand shared.
"With Spicy Queso, we're answering consumers' demands for exciting, bold flavors and turning up the heat on the Ritz Bits you know and love," said Steven Saenen, Ritz vice president of marketing. "It's a bold twist on your childhood favorite, with a kick in each mini bite."
Consumers can currently find Ritz Bits Cracker Sandwiches in Spicy Queso in snack-sized bags at convenience stores and in larger boxes at major food retailers beginning in February 2025.