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01/25/2021

RxBar levels up morning meals with oat packets

RxBar is taking breakfast to the next level.

To do just that, the brand is launching a new line of Oats Packets, which contain the same ingredients as its Oats Cups, the Chicago-based company said.

“While our Rx A.M. Oats Cups are great for taking on the go, we're always evolving to meet our fans’ needs, and new Rx A.M. Oats Packets are the perfect example,” said Julia Adams, director of marketing at Rx. “We know people are eating more breakfasts at home and cutting down trips to the grocery store, so we created this new format to allow for buying and storing in bulk without taking up too much valuable real estate in the pantry.”

Oats Packets are available in boxes of five single-serve packages in two flavors — cinnamon spice and maple — and contain such ingredients as egg whites, fruit, nuts and gluten-free oats.

Featuring 10 g of protein and 5 g of fiber per packet, RxBar A.M. Oats Packets are available for purchase online at RxBar.com. They will roll out on Amazon.com, as well as Kroger and other select grocery and mass market retailers throughout the year.

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