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09/04/2020

RxBar’s pumpkin spice flavors make their triumphant return

Pumpkin spice season is full steam ahead.

RxBar is the latest brand to jump back on the wagon by announcing that two of its limited-edition seasonal flavors would be making their triumphant return — pumpkin spice and nut butter pumpkin spice peanut butter.

“This is the fifth consecutive year for the pumpkin spice RxBar and our fans rave about its release every year,” Jim Murray, president of RxBar said. “Last year, year-over-year sales of the pumpkin spice bar increased by +12%. We take pride in providing simple, wholesome products that our fans crave and can enjoy wherever their fall adventures take them.”

Made with real pumpkin and cinnamon, both bars also contain such ingredients as egg whites for protein, as well as nuts and dates, the company said.

Containing 12 and 9 g of protein and 0 g of added sugar, both the pumpkin spice and peanut butter offerings are available in single-serve packs online and at select grocery, specialty and mass retailers across the nation.

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