Safely expands distribution to Kroger with exclusive fragrance
Safely, the plant-powered cleaning brand founded by Kris Jenner and Emma Grede, has expanded its distribution to Kroger.
Consumers can now find the brand in-store and online at more than 2,000 Kroger family stores nationwide, including Kroger, Ralphs, Fred Meyer and Mariano’s among others.
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To celebrate this launch, the brand has created an exclusive scent for their Universal Cleaner. Sunrise, which contains top notes of gardenia, tuberose and saffron, also has hints of mint and sage.
“We are thrilled to expand our retail footprint and showcase our luxurious and plant-powered products at an accessible price point to Kroger customers and beyond,” said co-founder, Kris Jenner. “Our exclusive scent, sunrise, is perfect for warmer summer days, and features scent notes from my favorite flower, tuberose!”
Universal Cleaner will be available in additional scents including rise, calm and bright, with additional air care products coming to stores this summer, the brand noted.
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“We created Safely to change the way we think about cleaning,” said co-founder Emma Grede. “We’re on a mission to infuse joy into the everyday task of cleaning through safe products, luxurious smells and great packaging, and this expansion is bringing Safely to even more families coast to coast.”