News Briefs

Sally Hansen is bringing major relaxation vibes to the nail care aisle with its new Color Therapy Bliss collection. 

Featuring 8 nourishing polishes that are infused with such ingredients as argan oil and biotin, the collection consists of calming shares that not only provide color but also help strengthen nails, the brand said. 

Available shades include Morning Meditation, One Day at a Time, Positivi-Tea, Pamper Me Purple, Dressed to Chill, Cool as a Cucumber, Serene Green and Everything Zen, which retail for $9.99 each and can be found at mass market, drugstore, food and e-commerce retailers nationwide. 

St. Patrick’s Day is around the corner and Lucky Charms is noting the holiday with limited-edition packaging of its cereal that does not feature its infamous mascot, Lucky. 

In an effort to catch the popular leprechaun, the brand is releasing a line-up of trap-inspired activities to help fans of its cereal bring Lucky back to his box. 

The brand partnered with Hasbro on an online board game that takes a new twist on the classic game Mouse Trap, and also is rolling out cereal boxes with a trap that can be cut out and used to catch a leprechaun, the company said. 

“We never know what our favorite, mischievous leprechaun is up to,” said Brandon Tyrrell, senior marketing communications manager at General Mills. “But now with him off the box and on the run we're asking for everyone's help to find him. We know he's a big “American Idol” fan and have reason to believe he could appear on set Feb. 25 and March 3 on ABC and next day on Hulu—so be on the lookout!​”

Consumers can find the limited edition Lucky Charms boxes available at retailers nationwide.  

Entenmann’s is debuting its new Brownie Drizzle Drops, which come in two flavors—triple chocolate and creamy caramel. 

The bite-sized brownies feature a center of either chocolate or caramel and are finished with a chocolate drizzle. 

“We were deliberate in delivering our newest innovation, as we know fans crave premium, indulgent treats to share and eat on the go,” said Richard Link, senior director of marketing at Entenmann’s. “At Entenmann’s, we believe in sweetening moments that matter through our iconic baked goods, and we know Brownie Drizzle Drops will help our fans savor every moment!”

Individually wrapped in shareable boxes of eight brownies, the new launch is available for purchase at select retailers. 

Sabra has unveiled a new hummus blend that includes more toppings and an even bolder flavor. 

The product now boasts a larger offering of vegetables, herbs and spices, which are visible to consumers via its clear packaging, the company said. 

Rolling out to stores and online retailers, shoppers will be able to spot the launch, which features a “more topping” call out on its roasted red pepper, roasted pine nut, roasted garlic and supremely spicy hummus flavors. 

4U by Tia, created by actress and entrepreneur Tia Mowry, is celebrating its 1^st birthday with an exciting collection expansion. 

The brand shared that its Hemi-15-powered vegan line of hair care products would be introducing a new item that adds body, definition and frizz control.   

Newly launched Soft Curl Defining Mousse features a cloud-like foam consistency that helps enhance the natural curl pattern, add weightless volume and provide a soft and touchable stronghold, the company said. 

Made with chia seed, lilac extract and Hemi15, it contains a green apple scent that is blended with light floral notes of lotus blossom and honeysuckle.

Retailing for $11.99, the new Soft Curl Defining Mousse from 4U by Tia is available at Walmart. 

Rimmel London is rolling out a new crease-proof and waterproof liquid concealer that can provide up to 24 hours of wear and hydration. 

The new Multi-Tasker is a creamy concealer that covers up imperfections, brightens and can contour due to its large soft-touch wand and full-coverage formula, the brand said. 

Available in 12 shades, the concealer also offers the skin up to 24 hours of hydration. 

Retailing for $7.99, Rimmel London’s new Lasting Finish Multi-Tasker Concealer can be found at mass market, drugstores, food and e-commerce retailers nationwide.