Schnucks kicks off holiday partnership with The Salvation Army for Red Kettle campaign

Schnuck Markets is continuing its decades-long partnership with The Salvation Army during the upcoming holiday season. Starting Nov. 13  and continuing through Wednesday, Nov. 27, Schnucks customers have the option to donate to The Salvation Army by “Rounding Up at the Register” to the nearest dollar while those who use self-checkouts may choose a $1, $3 or $5 “Scan and Give” option. Schnucks Rewards members also can donate their Rewards to The Salvation Army as part of the Donate Your Rewards program.

One hundred percent of the round-up donations will support The Salvation Army’s work directly in the communities in which they are donated. In 2023, Schnucks and its customers donated more than $230,000 to The Salvation Army as part of the Round Up campaign.

“Over the years, The Salvation Army has become a welcomed mainstay at Schnucks stores during the holidays - both at our checkouts and our entrances,” said Schnucks chairman and CEO Todd Schnuck. “Supporting the efforts of The Salvation Army is directly aligned with our company’s mission to nourish people’s lives, and together with our customers, we all will work to meet the needs of our communities.”

[Read more: Schnucks launches Good For You program]

At the conclusion of the Round Up, Schnucks will welcome back The Salvation Army’s bell ringers and their iconic red kettles. Starting Friday, Nov. 29, and continuing through Tuesday, Dec. 24, bell ringers will return to all Schnucks stores, Monday through Saturday, 10 a.m. - 7 p.m. daily.

”We are so grateful to Schnucks for this long-standing partnership,” said Major Adam Moore, Area Commander of The Salvation Army in Greater St. Louis. “Every year during the Christmas season, we see the needs in our communities grow, particularly for those facing food and housing insecurity. Donations at the register and at our red kettles ensure families and individuals don’t have to make difficult decisions whether to pay their utility bills or put food on the table, for example. We’re thankful for Schnucks and their customers for helping us minimize those burdens.”

Those wishing to volunteer to bell ring and help raise crucial funds for their community should visit RegisterToTing.com.