Schnucks launches Good For You program

Schnuck Markets is looking to help its customers approach healthy and balanced lifestyles this new year with the launch of a new program.

The Good For You initiative from the retailer, which is free of charge and available to Schnucks Rewards members, looks to help identify healthy options and track purchases.

Customers who opt to participate in the program will be shown a count of the total number of Good For You items, a percentage of the food items purchased that fall under the Food For You category, and monthly reports that gauge if progress is being made when it comes to improving their healthiness of foods filling their pantries and fridge’s, the company said.

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Developed in partnership with Spoon Guru, the program’s criteria are guided by the 2020 Dietary Guidelines for Americans and follows guidance’s from the Food and Drug Administration, the United States Department of Agriculture and American Heart Association.

“As a neighborhood grocery store looking to build happier, healthier communities, Schnucks wants to help our customers take a step forward on their health journey,” Allison Primo, Schnucks health and wellness strategy manager said. “With the help of nutrition experts at Spoon Guru, we evaluated all food sold at Schnucks stores to determine what is actually Good For You. The Good For You list simplifies making healthy choices to help Schnucks shoppers eat, feel and live healthier.”

In addition, customers who choose to participate before Feb. 28 will be eligible to win $1,000 in Schnucks Rewards points.

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“We are delighted to partner with Schnucks to help promote healthier choices for its customers,” the co-founder of Spoon Guru, Markus Stripf said. “Using our in-house nutrition expertise and by applying our trademark scientific rigor, Good For You will help dispel the common misconception that eating well is difficult and expensive.”