News Briefs

Sèchey’s product range, which includes alcohol-free brands De Soi, Edna’s, Free AF, Ghia, Kin Euphorics, Mingle, Mocktail Club ___Starla, & Surely, and Sèchey are now available in-store and online at Target. 

As part of the expanded partnership, Target will dedicate prime real estate in its adult beverage aisle to the brand's alcohol-free and functional beverage options, the company said. 

“The partnership recognizes the demand for alcohol free alternatives and a mindful drinking approach that still allows us to connect, socialize and celebrate,” said founder Emily Heintz. She goes on to say, “Sechey’s alcohol flexible” ethos, encapsulated by trademarks such as ‘drink less live more’ and ‘dryish,’ embraces individuals on their unique journeys with alcohol. We are committed to fostering education and awareness of alternatives, free from judgment.”