Ritz is adding two new flavors to its Toasted Chips line of snacks—sweet habanero and honey BBQ.
The new flavors are making their debut alongside the brand sharing that is also has been named an official sponsor of the 2024 NCAA Men’s and Women’s tournaments.
“We are putting all our chips on the NCAA March Madness tournament this year, and we’re thrilled to be back for our second year to share two, delicious new Toasted Chips flavors,” said Jennifer Sobolewski, Ritz Toasted Chips senior brand manager.
As a sponsor for the tournament, Ritz will hold sweepstakes, fan activations and is working with Isaiah Thomas, a two-time All-Star and several other NCAA athlete ambassadors.
“These flavors will spice up your game-watching experience whether you’re viewing the game at home or a friend's, casually snacking while checking your tournament brackets online, or even celebrating with us at Fan Fest in Phoenix, Arizona,” said Alex Neufeld, Ritz senior associate brand manager.
Consumers can find Ritz Toasted Chips in sweet habanero and honey bbq at retailers nationwide with an SRP of $3.99.