Kohl’s is betting big on beauty — and Sephora.
The department store retailer and Sephora announced a long-term partnership that will see the beauty giant open hundreds of in-store shops inside Kohl’s stores. Some 200 shops will open by next fall and expand into at least 850 Kohl’s stores by 2023. The deal comes less than a month after Target announced an in-store partnership with Ulta Beauty.
The Sephora at Kohl’s shops will average 2,500 sq. ft. and be prominently positioned at the front of the store. The shops will offer about100 brands, including some higher-end, and replace Kohl’s current beauty assortment. They will be staffed by Sephora-trained beauty advisors.
Exterior signage for the in-store shops will feature both Kohl’s and Sephora branding. Some of the shops will have their own entrance.