Simbe Brand Insights makes its debut
Simbe is introducing Simbe Brand Insights, a solution that equips retailers’ vendor partners with near real-time shelf intelligence.
“This addition to Simbe’s product lineup cements the company’s position as a data powerhouse and the sole retail technology provider delivering unmatched shelf insights to retailers and, now, vendors via multiple solutions,” Simbe said.
With Simbe Brand Insights, retailers can generate new revenue streams and increase ROI by converting the data Simbe collects into daily, actionable intelligence for vendors and manufacturers of all types—such as direct store delivery partners, consumer packaged goods brands, national brand manufacturers and smaller brands represented by brokers and agencies. This includes insights for their own brand(s) on SKU level shelf availability and out of stocks, precise item location, restocking and promotion execution and more, which vendors can use to improve inventory, product placement, pricing, shelf share and the overall customer experience.
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“For years, our retail partners have run their businesses with Simbe’s platform’s item-level data, and it’s become clear that this information also has immense value beyond store walls,” said Brad Bogolea, Simbe’s co-founder and CEO. “By sharing store intelligence with vendors, Simbe Brand Insights puts the retail ecosystem on the same side of the table, leading to stronger relationships and performance across the board.”
Historically, data syndication companies have aggregated information from various sources, such as retailers’ point of sale systems, and provided it to vendors the following month. This information lag subjects vendor partners to imperfect and stale data—limiting teams ability to act when it matters the most. Such visibility delays and gaps make it difficult for vendors to verify pricing and promotion accuracy and detect when products are low or out-of-stock, which ultimately forces missed sales opportunities, limited promotional effectiveness and poor shopper experiences, Simbe said.
By eliminating these challenges, Simbe Brand Insights empowers all parties with the visibility and tools to enhance operations and differentiate shoppers’ experience. With Simbe Brand Insights’ reports and dashboard, retailers equip vendor partners with high-frequency, reliable information on promotional execution, shelf space needs and product performance trends for their own brand(s).
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Store category managers use precise, store-level insights and measurable KPIs to hone strategies that drive product category performance and guide resets or schematic changes, Simbe said, adding that merchandisers use actionable insights to understand product availability across stores and adjust inventory plans before arriving.
Brands and account managers gain in-store visibility to understand product performance, promotional compliance, execution and in-stock rates. These insights support negotiations on shelf space and improve promotional strategies for both their brands and retail partners.
“We want our partners to experience the tangible benefits that Simbe provides in the same way we do,” said Tom Henry, chief data and deputy chief information officer at Schnuck Markets. “With Simbe Brand Insights, we now have data that vendors like Coca-Cola can use to stock shelves, optimize resources and make sure our customers' needs are met collectively.”
Simbe Brand Insights is available to vendor teams through Simbe Mobile, which streamlines work by putting a near real-time, prioritized list of pricing and restocking tasks in the palm of their hands.
“Accurate, always-on inventory data is no longer just an asset. It’s a must-have for retailers and vendors to keep competing,” said Chris Walton, analyst and co-CEO At Omni Talk. “Retailers and CPGs both want to elevate shoppers’ experience. With daily item-level insights, they stay in lockstep to stock shelves with well-priced items that shoppers want.”