SkinnyDipped rethinks snacking with thinly dipped peanuts

SkinnyDipped is putting a new twist on snacking with its launch of thinly dipped peanuts.

Created using crunchy peanuts from Virginia that have been cultivated from an accredited family farm, the thinly dipped peanuts are available in milk chocolate and pb&j flavors.

“Peanuts are often perceived as the ‘less than’ nut, but nutritionally there is much to love, including the fact they have an even bigger protein punch than almonds,” founder and chief of innovation Val Griffith said. “We worked hard to give the peanut its day in the sun. Our goal was to capture what we loved about peanuts as kids — yummy peanut butter and jelly sandwiches and that milk chocolatey peanuty candy — but in a much healthier way. These flavors are game-changers — they’re super fun, super crunchy and super nutritious!”

Featuring 5 g of plant protein per serving, the snacks are made with non-GMO ingredients, are gluten-free and have no artificial colors or flavors, the Seattle-based company said.

“We love to push the envelope by taking something familiar and making it better, healthier and more delicious — it’s what we do best,” founder and CEO Breezy Griffith said. “With peanuts, we took childhood favorites and brought them to life as an anytime snack that’s higher protein, lower sugar and absolutely delicious. We’re so excited to bring this new innovation to our consumers and can’t wait to hear what they think!”

SkinnyDipped’s thinly dipped peanuts are available in 3.5-oz. pouches that retail for $4.99 at Amazon.com and SkinnyDipped.com. Additional retailers are expected to carry the snack beginning in 2021.