Skittles is continuing its efforts to support the LGBTQ+ community by bringing back its Pride Packs.
Featuring gray packaging on the outside and gray candies on the inside, the packs are a limited-edition launch that will see $1 per pack purchased during the month of June being donated to GLAAD.
“Skittles is passionate about advocating for the LGBTQ+ community, which is why we have chosen to bring back Skittles Pride Packs as a symbol of our cemented efforts and support for the community. Through the return of Skittles Pride packs, we emphasize our commitment to not only being a great place to work, where all associates can feel seen and accepted, but also our commitment to people in our communities by continuing to shape a world that is connected, caring and celebratory,” Sarah Long, chief marketing officer at Mars Wrigley North America said. “We are thrilled to continue our partnership with GLAAD to support the important work they do year-round. Skittles giving up their rainbow means so much more than just removing the colors from our Skittles packs, and we're excited to use our platform to do our part in driving visibility for the LGBTQ+ community, creating better moments and more smiles.”
Available in various sizes, including a 4-oz. share size and 15.6-oz. resealable sharing size stand-up pouch, the packs contain the five original flavors of Skittles — strawberry, orange, grape, green apple and lemon — sans the usual colors, the company said.
“For another year, Skittles is giving up its traditional rainbow colors for Pride Month, highlighting its ongoing commitment to supporting and uplifting the LGBTQ community,” John McCourt, GLAAD senior director said. “Visibility from beloved brands like Skittles has a powerful and unique opportunity to reach parents and young Americans with calls to stand with LGBTQ people during Pride month and beyond. The proceeds from the Skittles Pride Packs will help to support GLAAD’s culture-changing work and programs, including our ongoing efforts to work through media to combat anti-LGBTQ discrimination.”
Consumers will be able to find Skittles Pride Packs for purchase in mid-May at Walmart.com, Target.com and Target stores.
Additional retailers carrying the product beginning at the end of May and into early June include Walmart, Kroger, Albertsons and other select locations, the company said.