MINNEAPOLIS — Target recently opened its new experimental space in San Francisco, dubbed “Open House,” and Drug Store News is offering readers a first look at the venue, which spotlights the “Internet of Things” (IoT).
As seen in the photos, the 3,500-square-foot ode to the IoT features a transparent, acrylic “house” complete with acrylic furniture and detailing.
Part retail space, part lab, part meeting venue for the connected home tech community, the Open House demonstrates how the IoT connects everyday items like thermostats and door locks to the Internet in the name of personalization, convenience and efficiency.
For example, instead of simply showing how a smart baby monitor functions, the Open House connects it to other, sometimes surprising, products like a lamp and even the coffee maker and speakers. Visitors can see how a baby’s stirring prompts soothing music on the sound system and a pot of joe brewing in the kitchen.
While the space is designed to demystify connected home products and inspire guests to explore the world of connected home living, Target also plans to learn from Open House as the retailer and its partners will get real-time feedback from consumers interacting with the products.
The Open House is located at 789 Mission Street in San Francisco’s Metreon shopping center. The hours are 10 a.m. to 8 p.m. on weekends and 9 a.m. to 9 p.m. on weekdays, except Thursdays when the space will close at 5 p.m. to host events.