Smartfood Popcorn intros Smart50 snacks

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Smartfood Popcorn intros Smart50 snacks

10/09/2019

Smartfood wants to make snacking a whole lot of fun.

To do so, the brand is unveiling its new Smart50 snack, which is available in white cheddar and sea salt flavors and contains only 50 calories per cup.

"With the launch of Smart50, we wanted to show consumers that making smart choices doesn't mean having to sacrifice fun or flavor," Tracey Williams, the senior director of marketing at Pepsico said. "As our latest innovation, Smart50 extends our brand mission to provide simple and transparent ingredients and is designed to make consumers feel good about their snacking choices."

In addition to being made from 100% wholegrain popcorn, the snack also features a new packaging design that emphasizes just how good it tastes, the company said.

Shoppers can find Smart50 at retail stores nationwide in 5-oz. and 6-oz. bags that retail for $3.99.

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