SmartyPants rolls out multivitamin gummies at Walmart

SmartyPants Vitamins is unveiling premium Multivitamin gummies at Walmart stores nationwide this month.

All of the new multifunctional supplements are formulated without gelatin. The Kids & Toddler product has 1 g of sugar per gummy. 

[Read more: Half of millennials are using vitamins, supplements more often than before the pandemic]

The release of this new line bolsters SmartyPants’ initiative to make better health accessible for everyone by offering these new premium Multivitamin gummies to Walmart customers at $13.98.

SmartyPants’ new premium Multivitamin gummies contain vitamin D3 for immunity, vitamin K1 for bone health, and vitamin B12 to support energy and metabolism. In addition, all SmartyPants products are non-GMO, certified clean and safe by the Clean Label Project, and free of major allergens, synthetic colors and artificial sweeteners.

The gummies are available in Strawberry Crème for Kids & Toddler, Orange Crème for Women, Lemon Crème for Teen and Lemon for Prenatal & Postnatal.

[Read more: FDA launches dietary supplement education initiative]

This new line of SmartyPants Multivitamins serves as an additional option for daily nutrition support alongside the brand’s portfolio of delicious gummies for every life stage and dietary need —including organic and vegetarian options—to products that target functional needs such as immunity, sleep and more.