SmartyPants Vitamins expands its For functional line

SmartyPants is looking to help consumers get a good night’s sleep.

New from the Los Angeles-based company are new products within its For functionals line that aims to help adults and children catch some extra zzz’s.

The new Healthy Sleep adult formula contains a blend of such nutrients as melatonin, l-theanine, probiotics, B6, C, D3 and zinc.

On the other hand, the Healthy Kids Sleep formula, which does not contain melatonin, features such nutrients as l-theanine, saffron extract, magnesium, chamomile flower and lemon balm extract in a gummy format.

“Research proves that quality sleep plays an important role in whole-body health,” Courtney Nichols-Gould, co-founder and co-CEO of SmartyPants Vitamins said. “That’s why we continued to take a comprehensive approach when designing our Healthy Sleep formula. Because sleep quality, immune function, and gut health are all interconnected, we ensure our supplements are formulated to support all three.”

Both Healthy Sleep for adults and Healthy Kids Sleep formulas as vegetarian, GMO-free, gelatin-free and do not contain synthetic colors, artificial flavors, artificial sweeteners and eight of major food allergens, the company said.

Consumers can find both products at retailers nationwide and online for a suggested retail price of $22.95 for the adult’s formula and $19.95 for the children’s.