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10/29/2020

Smirnoff Seltzer rolls out zero sugar variety packs

Smirnoff Seltzer is back with new look, flavors and a campaign to match.

To celebrate the launch of its new zero sugar hard seltzer flavors, the brand is partnering with Bachelor Nation on the “Can We Steal You for a Seltzer?” campaign, which looks to prepare fans of “The Bachelorette” for the season’s key moments throughout the season, the company said.

New flavors joining the Smirnoff Seltzer family include lemon lime, black cherry, orange and berry lemonade flavors, which come in a 12-pack, as well a seasonal limited-edition pack that includes peach, raspberry, blackberry and cranberry lime flavors.

“‘The Bachelor’ franchise and seltzer category both generate a lot of engaging conversation, so It only made sense to continue our partnership as ‘The Official Hard Seltzer of Bachelor Nation,’” Krista Kiisk, brand director at Smirnoff said. “With our two new variety packs and six brand-new flavors, we are offering delicious flavors like black cherry and lemon lime, all with zero sugar that taste great. With these new offerings, the most dramatic decision fans will make while viewing on Tuesday nights is which flavor to choose.”

Both Smirnoff Zero Sugar Seltzer variety packs will be available for purchase in stores nationwide for the suggested retail price of $15.99.

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