Snickers’ new mashup channels classic brownie flavor

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Snickers’ new mashup channels classic brownie flavor

07/09/2020

There’s a new Snickers bar in town.

The Newark, N.J.-based company unveiled its latest sweet treat — Snickers Peanut Brownie.

Featuring two individual squares coated in the brand’s classic chocolate, it also contains a layer of caramel and a chewy peanut brownie filling.

Launching in January 2021, Snickers is giving those who simply can’t wait to try the candy bar a chance to do so early, but they must wait until the countdown clock at Snickersbrownie.com hits zero, then, 1,000 boxes will be available to claim.

“Snickers and brownies are two of America's favorite treats, and we know people love both for the deliciousness and comfort that they bring. So, what could be better than putting them together?” Josh Olken, brand director at Snickers, said. “We're excited to release our exclusive first batch of Snickers Peanut Brownie for our biggest fans to taste. It's sure to be a delicious treat that brings the ultimate satisfaction.”

Snickers Peanut Brownie will be available in single, share and sharing stand-up pouches.