Spindrift’s Drifter Pack brightens taste buds
Spindrift is taking the tasting experience to the next level.
To do so, the Newton, Mass.-based company is rolling out its Drifter Pack: A Spindrift Tasting Experience.
The limited-edition twelve-pack contains one of each of the brand’s 11 flavors, as well as two cans of its latest release — pineapple.
Packaged in a custom purple box that includes a bandana that was designed by a fan, the pack was designed to be shared. Meaning that for each pack bought, a free pack to gift to anyone the consumer desires will be available, the company said.
“We hear it all the time: ‘I’m obsessed with lemon and grapefruit, but I've never tried strawberry or half and half.’ So it's these curious, loyal fans who inspired us to create the Drifter Pack. This is a fun way for fans to try and share all our flavors while helping them discover a few new favorites,” Bill Creelman, founder and CEO of Spindrift said.
In order to make the flavor sampling a bit more fun, each Drifter Pack contains a tasting guide that includes aroma, color, tasting notes, mouthfeel and overall flavor, the company said.