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Stop & Shop’s Deal Lock program extends sale prices

The savings initiative allows customers to take advantage of sale prices longer.

Stop & Shop is rolling out a new savings initiative, dubbed the Deal Lock program, which will allow customers to take advantage of sale prices longer by providing extended savings on select items for a couple of weeks at a time.

Deal Lock joins the retailer’s sales, everyday low price and Go Rewards offers in ensuring its customers can feed all the moments in their lives, the company said.

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Both national and private label brands are included in the Deal Lock program which spans all store departments and categories. Deal Lock items will be highlighted in the circular, as well as in-store with dedicated endcaps, aisle displays, shelf tags, in-store radio announcements and additional store signage — all designed to help customers spend less for longer.

Customers can see all the products currently part of the savings program and how long those prices will stay locked in online. 

“We are proud to offer our customers another way to save on the items they want and need, especially during these inflationary times,” said Gordon Reid, president of Stop & Shop. “Combined with our everyday low prices, weekly sale items and loyalty program offers, we’re giving customers the ability to spend less while still checking everything off their shopping lists.”

[Read more: Stop & Shop, Instacart partner on 30-minute delivery service]

Stop & Shop’s first set of Deal Lock offers includes dozens of popular items including Mott’s applesauce, Land O’Lakes eggs, Nature’s Promise ground turkey and Cafe Bustelo coffee.

New Deal Lock items will be added frequently, with no coupon clipping required. Once a customer uses their Stop & Shop Go Rewards loyalty card at checkout, they will automatically receive the Deal Lock prices. Those shopping online for delivery and pickup also will be able to take advantage of Deal Lock savings automatically at checkout, the company said. 

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