SweeTarts relaunches Chewy candy line

SweeTarts is bringing back a widely popular sweet treat.

The Chicago-based company announced that it would be relaunching its Chewy line of candies in three different varieties.

Options consumers can choose from include:

• Mini Chewy, which features a classic SweeTarts flavor with a tangier and sweeter twist;
• Chewy Extreme Sours, which start off with a sour taste and eventually turn the tables with a hint of sweetness; and
• Giant Chewy, which is an oversized candy that features an improved chewy texture.

To celebrate the launch of these sweets, the brand is holding a contest that invites fans to show their love for Chewy SweeTarts online through content created on TikTok. The winner will be named an honorary CEO of Chewy SweeTarts and receive other prizes, the company said.

“At SweeTarts, we love making candies that are as vibrant and bold as our consumers who enjoy eating them,” Ashley Incarnato, marketing director for the SweeTARTS brand at Ferrara said. “Our chewy candies are fan-favorites, embracing the duality of our product that is both sweet and tart. When we saw an opportunity to bring an even bolder, fruitier candy to the market, we jumped at the chance to be classic AND fresh with this Chewy SweeTarts relaunch. We can’t wait for our fans to try the new line-up, and who knows, maybe even come aboard as the #CEOofChewySweeTARTS!”

Consumers can find Chewy SweeTarts at mass grocery, drug and convenience stores nationwide, as well as online through various e-commerce partners.