SweeTarts, ‘Wonder Woman 1984’ partner on limited-edition candy dispenser

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SweeTarts, ‘Wonder Woman 1984’ partner on limited-edition candy dispenser

07/09/2020

SweeTarts is getting in on the “Wonder Woman 1984” action with a brand new collaboration.

Together with Warner Bros. Pictures, the Chicago-based company is rolling out limited-edition Golden Ropes and paying homage to Wonder Woman herself with a holder for the new candy inspired by the iconic Lasso of Truth.

“This partnership is a great fit because SweeTarts stands for being more than one thing: sweet and tart, long and short, soft and chewy. Wonder Woman embodies that same idea of duality with her strength and wisdom, power and justice, and courage and truth,” Ashley Incarnato, senior brand manager at SweeTarts, said. “Our 'Golden Ropes Holder' is more than just one thing, too! It is a candy dispenser and a collectible for Wonder Woman fans. The 'Golden Ropes Holder' is the perfect vessel to hold your Golden Ropes, while watching the all new Wonder Woman movie.”

Created in partnership with the film’s costume designer, Lindy Hemming, the Golden Ropes Holder is a detachable candy dispenser that can be worn at the hip. It is crafted from vegan leather, designed in the signature “W” pattern seen emblazoned on Wonder Woman’s armor, and can function as either a belt bag or crossbody satchel, the company said.

The Golden Ropes Holder, which will not be available for purchase, can be obtained via the @SweeTartscandy Instagram page on July 13, where fans can tag a friend on the post with the circle star emoji.

The limited-edition Golden Ropes candy can be found nationwide in a 3.5-oz. size that retails for $1.49, a 5-oz. bag for $1.99 and 9-oz. size for $2.99.