Takis elevates snacking with new offerings

Takis’ line of spicy rolled tortilla chips is growing.

The company is adding not one, but five new products to its range, and even debuting a brand-new look.

New additions include:

• Waves, a line of ridged potato chips
• Watz, a cheese snack that is both crunchy and full of flavor;
• Pop!, ready-to-eat popcorn;
• Stix, corn snack sticks; and
• Hot Nuts, which previously launched in 2020.

“Takis is known for big, bold flavors, so we are thrilled to bring the intensity of our iconic rolled tortilla chip to entirely new snacking categories,” Sandra Peregrina, marketing director of salty snacks for Barcel USA said. “We know our consumers are looking for satisfying snacks that level up the moment, and Takis is the perfect snack to do that. Takis Waves, Takis Watz, Takis POP!, Takis Stix and Takis Hot Nuts will provide a full flavor experience not yet offered in these snacking categories, so we're excited to bring the intensity to consumers.”

When it comes to the revamped packaging, the company is once again reintroducing the Heat-O-Meter icon, which helps consumers understand the heat level in each snack, the company said.

Further information, including where to purchase, can be found on the Takis website.