Target adds new brands to health, beauty aisles
Target is expanding its presence in the self-care and health-and-wellness space with the addition of thousands of new brands and products to its shelves.
A majority of the new items are under $10, and the retailer is putting a spotlight on clean products, as well as Black-owned and inclusive brands.
[Read more: Curology’s personalized skin care products hit Target shelves]
According to Cassandra Jones, senior vice president of merch essentials and beauty at Target, the self-care category is seeing massive growth, and the idea of beauty products is expanding to include those self-care, self-expression and health items. Jones’ team curates a mix of owned, exclusive-to-Target and national brands in an effort to create a one-of-a-kind experience for guests.
“Clean beauty is a big deal for our guests and for Target,” Jones said. “Our guests are paying close attention to what they put in and on their bodies, from bath and skin care to vitamins and supplements.”
As such, the retailer is bringing in luxury-inspired perfumes; organic, biodegradable period care; and personalized skincare, with other specialized products on the way. New Black-owned and inclusive brands coming in 2023 include LilyAna Naturals, AfroPick, YGN and Everyday By Unsun, as well as Saltair and Gainful, two Asian American and Pacific Islander owned brands.
[Read more: Target plans to open more than 250 additional Ulta Beauty shops]
Additionally, Target will stock skincare products from Latina-owned Vamigas, which was part of the Target Takeoff accelerator program that supports up-and-coming brands and creators.
This story originally appeared on Progressive Grocer.