Target set to open additional Apple shop-in-shops

Target has expanded its collaboration with Apple, more than tripling its Apple at Target locations, giving even more guests a one-stop-shop for Apple products and accessories.

Members of Target Circle, the retailer’s free-to-join loyalty program, now have access to a four-month free trial of Apple Fitness+ with no purchase required.

Target also will have special holiday offers on select Apple Services such as Apple Music, Apple Arcade, Apple News+ and iCloud+, with some including up to five months free, available through Target Circle.

“For years, Target has been a destination for Apple products. Now we are excited to deepen our collaboration with Apple so even more guests can access the exceptional Apple at Target shop-in-shop experience," said Jill Sando, executive vice president and chief merchandising officer at Target. "Through Target Circle, our popular free-to-join loyalty program, we’re also giving our guests the opportunity to try services like Apple Fitness+ for free, and with no purchase required.”

Sando added, “Guests love the branded and immersive retail experiences we’re creating with Apple and other partners including Disney, Ulta Beauty and Levi’s. With this Apple expansion, we’re giving guests even more reasons to choose Target for all their shopping and tech service needs.”

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In February 2021, Target unveiled the first Apple at Target shop-in-shops, elevating Target’s status as a destination for electronics and accessories and adding to Target’s legacy of creating inspiring, branded experiences in stores and online with strategic partners like Apple, Ulta Beauty, Disney and Levi’s, the company said.

Now, Target has more than tripled its Apple at Target footprint to more than 150 locations nationwide, just in time for holiday shopping. Each location features Apple-trained Target tech consultants and twice the space dedicated to Apple products, including the newly launched Apple Watch Ultra, Apple Watch Series 8, AirPods Pro (2nd generation), iPad, iPad Pro, iPhone 14 Pro and iPhone 14.

Guests also can shop the entire Apple at Target assortment on Target.com and via the Target app, where they will find product videos and comparisons. As always, guests can enjoy 5% off all Apple purchases and free shipping on orders of $35 or more when using their Target RedCard — and take advantage of fast and free Order Pickup and Drive Up orders in as soon as two hours with no minimum purchase. For extra convenience, guests can use Same-Day Delivery with Shipt to receive orders at their doorstep in as soon as one hour, with no membership fee required.

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Target is offering members of Target Circle, the retailer’s free-to-join loyalty program, four free months of Apple Fitness+.

 “Apple Fitness+ is designed to be welcoming to all, no matter where you are on your fitness journey. Whether you're just getting started, trying something new or switching up your fitness routine, there are over 3,000 workouts and meditations to choose from, with new ones added each week, ranging from five to 45 minutes across 11 workout types and all led by our amazing team of motivating trainers,” said Jay Blahnik, vice president of fitness technologies at Apple. "We look forward to bringing Fitness+ to even more people, and helping them lead a healthier day by being more active, through this collaboration with Target.”

In addition to the Apple Fitness+ offer, Target Circle members can enjoy special offers on select Apple Services such as Apple Music, Apple Arcade, Apple News+ and iCloud+, with some including up to five months free, beginning in November. The holiday offer is available through Jan. 5, 2023.