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05/12/2021

Target’s Good & Gather adds plant-based options

Target is expanding the offerings in its Good & Gather line.

The brand, which launched its food and beverage offerings in 2019, is rolling out a plant-based option.

Good & Gather Plant Based features such products as nondairy chocolate-flavored mousse dip, crispy chick’n tenders and Buffalo-style cauliflower wings among other options.

“Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer,” said Rick Gomez, executive vice president and chief food and beverage officer at Target. “Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we're giving guests more of what they want and making it easy for them to discover the joy of food every day.”

In total, Target will launch more than 30 products under this new venture, including meatless patties and almond milk that will retail under $5, the retailer said.

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