Temptations rolls out new cat treats


Temptations is looking to help pet parents — specifically those with cats — treat their furry family members by rolling out new products that aim to help felines add more variety when it comes to treats.

“The Temptations brand is introducing two new treat varieties to help meet the changing needs of cat parents,” Craig Neely, vice president of marketing at Mars Petcare, said. “With the relationship between pets and pet parents being stronger than ever, these innovative new treats offer the perfect way to treat your cat with the variety and meaty taste they crave.”

New launches from the brand include:

  • Meaty Bites, soft and savory treats formulated with real meat and no artificial colors or flavors. Each treat contains 34% protein and two calories; and
  • Creamy Purrrr-ée, a creamy treat that features a soft texture.

In addition, to help spread the news about the new launches, the brand is partnering with actor Skylar Astin on a social campaign.

“I’m happy to have found treats that my cat Annabelle enjoys and that I feel good about giving to her, which is why I’m thrilled to be partnering with the Temptations brand,” Astin said. “I love that the products she eats are made with real meat and are fun additions to her diet.”

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