Growve won the Drug Store News/ECRM Buyers’ Choice Award for its Fruily Organic Vitamin C Boost Real Fruit Gummy at ECRM’s Cough/Cold, Preventative & Allergy Session held this month. O2COOL was a finalist for its Treva Rechargeable Humidifier with Light.
The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers Choice Awards section of the ECRM Connect platform.
“Both winners have great innovations in the category,” said “Craig Chmielowicz, SVP of Health & Beauty Care for ECRM. “Growve’s gummies have been a big hit with buyers, as this is the company’s second Buyers Choice Award win in the past few months, and O2COOL’s humidifier is a sleek-looking, portable way to easily humidify any living space. We congratulate both winners.”
Growve seeks to bring innovative health and wellness products to market, whether it be through developing its own brands or helping others. It provides a full breadth of services, including product development, manufacturing, packaging, supply chain management, regulatory compliance, sales access to all major channels (retail, direct to consumer, Amazon or other e-commerce marketplaces), distribution logistics, marketing, and creative digital content.
The company’s Fruily Vitamin C Boost, part of its new line of Fruily nutritional gummies, is certified organic, vegan and made from real organic fruit juices/purees (apple, peach, strawberry, mango and lemon) combined with citrus pectin. The vitamin C is derived from organic acerola cherries and ascorbic acid, while the flavor comes from real organic orange juice. Unlike other gummies that are commonly dusted with sugar or coated with oil to prevent sticking, Fruily Vitamin C Boost is dusted with organic orange peel powder.
The product is part of the broad line of new Fruily Organic Real Fruit Gummies coming to retail this spring, which includes 18 formulas, including multivitamins, elderberry immune support, probiotics, apple cider vinegar, melatonin, vitamin B12, vitamin D3+K2, as well as formulas for calming, mental focus, vision and hair/skin/nails. All are organic, vegan, gluten-free and made from real fruit.
Growve previously won the first place Buyers’ Choice Award at ECRM’s Vitamin, Weight Management & Sports Nutrition Session in October 2020 for its Oraganic Immune Gummies.
For almost 30 years, O2COOL has been a designer, manufacturer, and distributor of consumer products for the retail and e-commerce channels under the brand names of O2COOL, TREVA, bobble and LunchBots. Specializing in patented products with alternative power solutions, portability, and a family-friendly focus, the TREVA brand has expanded its home comfort product line with personal-sized, USB and rechargeable powered humidifiers.
The TREVA Rechargeable Humidifier with Lights was developed to be an ideal solution for all home, dorm, office, and nursery needs. Powered by rechargeable batteries or USB, this portable humidifier can be placed anywhere an extra dose of humidity is needed. It features a sleek design to complement all home environment spaces.
Its reservoir holds 750 mL of water and will run for up to 24 hours when powered by USB cord. Multiple mist options enable users to vary their humidity levels, and Soft glow night lighting adds a colorful mood and ambiance to the room.