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08/05/2022

Thinx debuts Thinx Teens

Thinx is offering a new line of sustainable period protection for preteens and teens.
Sandra Levy
Senior Editor
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Thinx Teens

Thinx, a leading period underwear brand, is introducing Thinx Teens, a new line of reusable and sustainable period panties with built-in leak protection that will be available for as low as $16, a lower price than its predecessor, Thinx BTWN, the company said.

With the new, lower price, Thinx said the new product is one of the most affordable reusable period products for new menstruators. Thinx Teens is now available online here. Later this year, Thinx Teens will also be available online at Target.com and Walmart.com. 

[Read more: Focus on natural and innovative: New products reflect women’s desire for more options, less synthetics]

"First and early periods can be a mix of emotions and experiences that are totally normal, but sometimes awkward and stressful. The Thinx Teens collection is designed to help this new generation of menstruators feel confident, comfortable and protected all-day long, free from stain and leak anxiety," said Crystal Zerrenner, chief growth officer of Thinx. "Importantly, I'm very proud to offer this line at a lower price point. We are committed to doing our part to give teens affordable access to an effective and sustainable option that will keep them leak-free for a lifetime to come."

Thinx is launching Thinx Teens with a television and online advertisement, "Saved by Sister," directed by award-winning actor, director, producer and screenwriter Pamela Adlon. The spot is the flagship in a series of advertisements for Thinx directed by Adlon and marks her commercial directorial debut. A second ad, "Moon Landing," also launched and the remaining spots will roll out in 2023. In "Saved by Sister," a mom is demonstrating to her child how to use a tampon, when her older daughter intervenes and instead offers her sister a pair of Thinx Teens. The commercial campaign was created by Oberland, a purpose-driven advertising agency, and produced by Girl Culture Films.

[Read more: Feminine care keeps up with trends to drive growth]

Thinx Teens offers four different styles (Brief, Bikini, Shorty and Sleep Shorts) and an assortment of color choices appealing to teens including Black, Heather Grey, Grape, Seafoam, Tidal Wave, Hologram, Confetti and Lucky Star, in standard youth sizes 9-16, leaving a variety of options for teens and preteens to find the right look, fit and comfort for every type of flow. Thinx even offers a Fresh Start Period Kit, that includes a mix of all three styles designed to keep teens protected all cycle long.

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