Thomas’ expands breakfast offerings
A quick breakfast is something the Thomas' brand is familiar with, given its well-known line of English muffins.
The brand is expanding its assortment of breakfast offerings by launching Pick Me Ups Soft-Based Oatmeal Squares and Mini Croissants.
“As innovators in the breakfast space, we aim to keep a close eye on current consumer trends to ensure we're meeting the needs of our loyal customers,” Eduardo Zarate, senior director of marketing at Thomas’, said. “Today, consumers rarely view breakfast as a sit-down meal occasion as busy schedules are filled with family, work and school-related activities. Our fans have been loud and clear about the importance of enjoying a breakfast on the go that they can feel good about, so we're excited to introduce these two new delicious options to encourage everyone to 'Wake Up to What's Possible' with Thomas’.”
Looking to give consumers some variety, the Pick Me Ups Oatmeal Squares feature a soft and chewy texture and include such ingredients as rolled oats, chocolate chips, pumpkin seeds, sunflower seeds and cranberries.
The Mini Croissants, created with mess-free dough, are soft and can be enjoyed on their own or topped with breakfast spreads, the company said.
Consumers can find Thomas’ Pick Me Ups Oatmeal Squares and Mini Croissants at grocery stores and major food retailers in the Northeast.