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03/09/2021

Truly Hard Seltzer intros higher ABV offering

Image
a can of soda

Truly Hard Seltzer is adding an extra kick to its beverages.

The Boston-based company is launching Truly Extra Hard Seltzer, which contains 8% alcohol by volume.

“We saw an opportunity for a higher ABV product that had everything drinkers know and love about hard seltzer, without having to compromise on calories and sugar,” Don Lane, vice president of the Truly Brand said. “With this release, we’re continuing to show drinkers that we’re not only listening, we’re delivering. Truly’s foundation is built on the belief that no one is just one flavor, which is why we’re expanding our portfolio yet again to offer options that suit anyone, any time, any place.”

Available in black raspberry and peach mango flavors, the line contains 1 g of sugar and 220 calories per 16-oz. can, the company said.

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