Truly Hard Seltzer revamps its 13 seltzer flavors
In order to provide consumers with great tasting seltzer, Truly Hard Seltzer committed to revamping all 13 of its flavors.
Recipe updates include enhancing the aroma of each beverage to be more fruit-forward, increasing the overall flavor, a crisp finish and no lingering bitterness, the company said.
"We are committed to being the best tasting hard seltzer, and we believe the work our flavor ninjas have put into improving Truly's taste gets us there," David Burwick, CEO of The Boston Beer Company, said. "The refreshing result and all that hard work proves how committed we are to growing Truly and ensuring it is the best tasting hard seltzer out there."
In addition, the brand is expanding its partnership with the NHL, becoming the official hard seltzer of the league. Throughout the season and into the Stanley Cup playoffs and finals, Truly Hard Seltzer will engage with fans in numerous ways and allow for new flavors to be sampled as they are released.
Each of the newly refreshed flavors include a “Now Crisper Fresh Taste” on all packaging.