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06/30/2021

Truly Hard Seltzer, Sugarfina debut hard seltzer-infused candy

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The worlds of hard seltzer and candy are about to collide.

Truly Hard Seltzer is partnering with none other than Sugarfina candy on a collection of nonalcoholic gummy bears.

“It was a fun and exciting challenge for our product innovation team! We were eager to figure out the best way to infuse candy with a spiked seltzer beverage in a way that really allows the flavors of the hard seltzer to come to life in gummy form,” Scott LaPorta, CEO and co-investor of Sugarfina said.

Available in four flavors — watermelon, kiwi, pineapple, mango and passion fruit — the alcohol found in the hard seltzer is cooked off in the production process, leaving the gummies themselves as nonalcoholic, the companies said.

“Both Truly and Sugarfina are known for bringing new flavors and innovation to consumers,” said Casey O'Neill, “There’s something so fun about dreaming up different ways that drinkers can experience Truly, and the fruitiness and sweetness of gummy bears made this collaboration a perfect fit for Truly.”

Currently, the Truly x Sugarfina collection is available online at sugarfina.com in a candy bento box that retails for $30 and individual candy cubes for $8.95.

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