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05/03/2021

Truly mixes up hard seltzer space

a can of soda

Truly Hard Seltzer is introducing a brand new line of beverages that consumers will be sure to reach for this summer.

Punch Hard Seltzer, the latest launch from the Boston-based company, blends together the flavors of a traditional punch beverage with notes of fruit.

“We continue to keep our drinkers top of mind with each innovation we bring to market, creating refreshing and unique hard seltzer options that our drinkers have come to expect, but with less sugar and more fruit flavor,” said Casey O'Neill, director of product development at The Boston Beer Co. “After testing roughly 200 recipes with nearly 2,000 drinkers, Truly is proud to welcome the four new Truly Punch flavors into the fold.”

Available in four flavors — tropical, fruit, citrus and berry — the line is packaged in colorful red cans and contains 1 g of sugar, 100 calories and 5% ABV per can, the company said.

“Truly Punch opens the door to a whole new category of drinkers because of its approachable, bold yet familiar flavor,” said Truly's vice president Don Lane. “Truly Punch is our biggest flavor yet and arrives just in time to make this highly anticipated summer even better.”

Truly Punch Hard Seltzer is available for purchase at retailers nationwide beginning May 10.

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