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09/01/2021

Twix goes salty, sweet with salted caramel

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There’s a new Twix flavor in town.

The brand unveiled its latest launch, which just so happens to be the perfect blend between salty and sweet.

Salted Caramel is the newest innovation from the Newark, N.J.-based company.

[Read More: Twix sweetens up meals with seasoning blend]

Featuring the classic three layers fans of the candy have come to love, this new addition also contains a crispy cookie layer, soft caramel and milk chocolate, as well as a pinch of salt for an extra kick, the company said.

“We’re thrilled to bring better moments and more smiles to fans by introducing Twix Salted Caramel, the perfect treat for those who favor cookie and sweet and salty flavor combinations,” Michelle Deignan, Mars Wrigley senior brand director said. “While Twix fans will still need to pick a side when it comes to choosing between right Twix or left Twix, they will no longer have to decide between a sweet or salty treat with Twix Salted Caramel.”

[Read More: Candy, snacks evolve for consumers making ingredient-focused choices]

Twix Salted Caramel will be available in 1.4-oz. and 2.8-oz. sizes at select retailers beginning in September. The product will expand its nationwide distribution starting in 2022.

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