Three spirits companies are joining forces to become one.
Prost Beverage, RF Kettle and Two Trees Distilling announced that they would be merging under a newly formed parent company, Two Trees Beverage.
“Our mission is to provide a culture of breakthrough innovation. We remove obstacles to achieve exceptional, intriguing tastes, timeliness, scale, and consistency to provide fine spirits, beer, and wine that can be enjoyed now and, in the future,” said Chris Sellers, president of Two Trees Beverage.
Brands under the Prost Beverage umbrella include Climax Spirits and Tim Smith Southern Reserve, while Two Trees Distilling plans to bring its distilling, branding and innovation to the merger, and RF Kettle plans to leverage its 1,000-gallon system to produce about 20 barrels of product per day, the companies said.
“It’s disruptive to put innovation in tradition, some people are uncomfortable with that, but innovation isn’t about doing what is comfortable, it requires change to improve the old ways of doing things,” Chad Slagle, CEO of Two Trees Beverage said.
In addition, the companies also plan on engaging with research and development professionals and brand marketers across the adult beverage category, the companies said.
“We can help companies keep up with increasing consumer demand for premium spirits, beer, and wine in an environmentally safe and sustainable manner. By combining our expertise in blending with rapid-aging technology, we can deliver rapid, speed-to-market products that are aged to perfection without the wait and without bottom-line surprises,” Slagle said.